L J Squared
What we do
Real world advice to create value for organisations
Advise. Coach. Consult. Enable.
We start at your personal and business goals. It’s all about understanding where you are and where you need to be. If you don’t know we can help you. (Not everyone does – don't worry!)
We focus on creating value. Grand term, but we think it fits into the following areas:
- Team performance
- Operational efficiencies
- Sales and value proposition
- Exit readiness
- Raising finance
- Having a Plan B
We’ll then help you to set realistic targets and milestones. This gives complete visibility on progresss and metrics relevant to your goal. We’ve built and exited a number of businesses – so we’re here to support you on your journey with sound advice.
Areas we help:
- Goal Setting
- Customer 360
- Talent 360
- Ongoing coaching and consultancy
Fractional CMO (B2B)
Marketing should be a revenue generating function in any organsiation. It really is an investment not a spend.
Are your marketing and business goals aligned? Have you built an effective pipeline? Do you know who is in market? Do you have an organisation that is Sales versus Marketing led, rather than Sales and Marketing led?
We’ll aim to review, build and plan a robust marketing plan for you to activate.
Key areas we help with:
- Intro, audit and review
- Sales vs Marketing or Sales and Marketing?
- Ongoing consultancy and support
Advisory
Real world coaching and consultancy
Goal Setting for you and the Business
We try and keep the process simple:
- What’s the goal for you? (founders often forget themselves)
- What are your Vision, Values and Mission – are they still true today?
- What metrics are you judging success by?
- What do you need right now, in the short term and future?
We crystalise the findings into a report, with recommendations, actions and deliverables.
Cost – £7500
Customer 360
What do your customers REALLY think of your organisation, its delivery and value proposition? Are you delivering all that they need? More to the point, what are you missing and what can you do to return more revenue?
Our Customer 360 is positioned to get you the inside track on your customers and how they perceive you. We’ll tell you how you get discovered, what they think of your onboarding, what it’s like to work with you and, crucially, what else you can be doing for them.
- 10–15 interviews with clients
- Qualitative report written and presented
- Benchmarking metrics to gauge evolution over time
- Recommendation on market positioning
- Details of development areas and new services you could be offering
Cost – £7,500
Talent 360
As a founder you may think you understand your teams, but it's not always true. Information comes back to you in a filtered form which is often a collection of hearsay, guesswork and, yes, truths.
We conduct a review of your teams to find out what they understand of the company's goals, what's motivating them and how they can bring more value to the organisation.
- 10–15 interviews with the teams
- Option on a wider quantative survey
- Presentation back to you (and teams if needed)
- Development recommendations
- Details of where your teams can add value to you
Cost – £7500
Ongoing Consultancy and Coaching
Ok, goals are set. Vision is in, values identified as is the mission. What next?
We will continue to mentor, coach and consult to ensure you’re achieving what you set out to do. Via a monthly check in and ongoing advice we give you opportunities for self-reflection, accountability for you and your team’s actions, and ongoing support.
Don’t underestimate the last part. We are founders ourselves. It can be a lonely place. Having someone that understands is a very useful resource.
Cost – £2000 monthly
Fractional CMO (B2B)
Strategic advice for B2B organisations that want return on their marketing spend
Intro, audit and review
To get to know your business and understand your needs, we will conduct at least 3 sessions over a 3 month timeframe. At the end of this period, you'll have a clear picture of where your business is and how your teams are working.
You will know whether or not your business and your marketing efforts are aligned and working effectively.
More importantly, you'll be able to see the return from your marketing spend.
Cost – £2000 per month – 3 month commitment
Sales and Marketing or Sales V Marketing
Friends or foes? Your organisation should be a Sales AND Marketing organisation. By that we mean that these two departments are aligned and all working to the same goal. They certainly should be, as both help develop and build revenue for your organisation.
If that’s true, why do they often end up in opposition?
We will talk to your teams to get a better understanding of where they’re at right now? Where they think improvements can be made? And vitally, an overview of how they can work in a smarter way together.
- 1-2-1 interviews with all stakeholders
- Recommendation report produced
- Results presented back to the teams and management
- Benchmarks and ways of working finalised
Cost – £5000
Ongoing support
Monthly check-in with all teams and major stakeholders to ensure marketing is being kept on track.
- 1-2-1s with stakeholders
- Attendence at board meeting (if needed)
- Performance review of activation plan
Cost – £2000 – monthly